Frito Lay Case Essay

Frito-Lay Dips Case Study Gideon Matzkin Marketing Capstone Professor Laufer April 14, 2011 Strengths At the time of the carapace study, Frito-Lay dips had an advantage of being producer of planning ared dips, a reaping type that captures two-thirds of the dip market. Also their dips are produced in metallic element canisters that eliminate the need for refrigeration creating a durable, long long-lasting good that can be displayed anywhere in the interpose relinquishing the need to be publicise strictly in the refrigerated fraction with other dairy goods. With the rise in popularity of Mexican good, the demand for cheese-based dips has similarly grown. In appendage the social club is a recognized leader in the raciness food industry with many diverse products and brands, ranging from chips to bats crackers, beef sticks, cookies and snack bars. Also, according Ann Mirabato cheese dips are unexampled and the flavors innovative and they had a strong location n ext to zesty snacks. (137) In addition to their dips, Frito-Lay also had competing chips and other snacks such as Doritos and Fritos to couple with the dips and draw easy market and advertising opportunities from inwardly their customer base. This also lent the Frito-Lay conjure up to the wide and constant product selection.

Also, the marketing of the chip-dip combination has allowed Frito Lay introduce the roller and platter which opens the eyeball of consumers to see the ease of combining chips and dips. Opportunities intensify with the fact that their dips are sold adjacent to the chip section in supe rmarkets, the increase in demand for these ! goods allows for more fortune for growth in the Mexican food category to compete with already accomplished producers in the market with jalapeno and salsa dips. The company also has an massive net sales of $3 Billion, and loaning their name to put up their dip industry could be effective by capitalizing on their already large name recognition. Also there exists an opportunity to enter into the...If you want to tucker a full essay, exhibition it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay